Which Comes First — The Culture or the Brand?

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In today’s hyper-connected, ever- flattening world, it’s almost become a question not worth asking. Coexisting in a chicken/egg, yin-and-yang relationship, an organization’s brand and culture shape and reflect each other in an interconnected system. One doesn’t change without the other; they can only evolve together. And the workplace is where it all happens.

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